Creator, Speaker & Brand Strategist.
Vedant makes research-first video essays, podcasts and pop-culture commentary on Indian media — and runs Rusty Media, the company behind all of it.
The story so far ↓
About
Vedant graduated from King's College London with a degree in psychology and literature, and is a national-level award winner in theatre.
He has been a creator since 2018 — research-first video essays, podcasts and pop-culture commentary on Indian media, all of it now running under Rusty Media Pvt. Ltd.
In parallel: Design & Content Lead at Sqrrl Fintech (acquired), followed by brand, marketing and advisory work for FMCG and tech-first startups.
Creator Work
Since 2018 — every channel and format below runs under Rusty Media Pvt. Ltd.
Video essays & breakdowns.
Deep-dives on India's media, movies and creators — clean storytelling backed by real research.
Watch ↗STORIES WITH RUSTY#1 & #8 · Spotify India charts
Raw & Real · Stories with Rusty
Long-form conversations — Raw & Real ranked #1 and Stories with Rusty ranked #8 on Spotify India's charts. 1M+ streams on Spotify, and around 150M views on YouTube.
Stories ↗ Raw & Real ↗Cricket, documented.
Deep-dive cricket documentaries — legendary matches, iconic players and the moments that changed the sport.
Watch ↗Creators, built in person.
Vedant's offline cohort for upcoming creators — content strategy, production and growth, taught in person.
Instagram ↗ YouTube ↗with rustyDaily commentary
The daily feed.
Sharp, fast pop-culture commentary — 50M+ Instagram views and 5M X impressions this year.
Instagram ↗ X ↗Tell people.The Masterclass
The masterclass.
The personal branding masterclass — the system behind all of the above, delivered live for colleges, corporates and startups.
Explore ↗All-time: 250M+ views on YouTube · 1M+ streams on Spotify
Brand Work
Dedicated brand storytelling, integrations and UGC campaigns — nearly 300 million views in 2026 alone.
Scripted integrations in long-form videos, dedicated brand films, and full UGC engines run end-to-end by Rusty Media.
Do things. Tell people.
Keynotes, panels and the personal branding masterclass — 10+ sessions for colleges, corporates and startups, in rooms of 100 to 1,000+.
- The masterclass — 2 hours: 90 minutes + live Q&A
- You leave with a personal branding system, the financials behind a creator business, and an actionable 6-month roadmap
- For colleges, startups and corporate teams — in person or online
